The Carl F Bucherer watch may not be a familiar luxury watch brand to all but the enthusiastic watch collector but it is a luxury brand with a reputation for creating individual timepieces of distinction.
The Carl F Bucherer brand was established in the Swiss city of Lucerne in 1888 as a creator of luxury watches and jewellery by Carl F Bucherer and his wife Luise. In turn their sons Carl-Edward and Ernst continued to expand the luxury brand, both having been trained in the watchmaking and goldsmith professions.
In 1919 after the war, a collection of exquisite ladies wristwatches was unveiled. The success of these timepieces saw an increase in business and formed the reputation of the Bucherer name as innovative and contemporary designers of high quality jewellery and watches. A range of men's watches followed and these chronograph and big date watches were functional and highly sought after.
After the Second World War, the Bucherer brand, as it was now known became more popular in the United States when returning U.S. servicemen passed through Switzerland, many appreciative of the uncompromising quality of the Bucherer men's wristwatch.
The brand received a further endorsement when U.S. President Richard Nixon visited the Bucherer shop in 1964 and left as a proud owner of a new Bucherer chronograph.
In 1976 a third generation of family involvement continued under Jorg Bucherer. After the rebirth of the popularity of the mechanical wristwatch in the 1990's, Bucherer luxury wristwatches once again released innovative timepieces such as the Archimedes Perpetual Calendar.
Today Jorg Bucherer is still the owner of the brand. Following a company re brand these fine luxury wristwatches once again bear the name of the founder Carl F Bucherer.
A Carl F Bucherer wristwatch although suitable for relaxed and informal daily use is an impressive and intriguing piece of jewellery. A watch is an intensely personal item and a well chosen piece can say a lot about the wearer. For watch collectors or lovers of the mechanical movement, a Carl F Bucherer watch will not disappoint. These watches are functional yet individual, technical yet classical. A Carl F Bucherer watch is guaranteed to command respect from those who know their timepieces.
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